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Committed Local Businesses Help Underwrite Santa Fe's Only Public Radio. They Do Well...and Good. |
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| Our listeners, about 15,000 each week, are Northern New Mexico’s most successful and influential community leaders. They are more highly educated, have more discretionary income, and are committed to their local communities as well as to patronizing like-minded local businesses. They prefer KSFR’s locally-focused programming and independent international news from the BBC. KSFR Listeners 49% Men, 51% Women
75% College Graduates (Versus 30% of Total U.S. Population)
60% Household Income > $50,000 (Versus 40% of Total U.S. Population)
30% Household Income > $75,000 (Versus 19% of Total U.S. Population) SOURCE: Arbitron Radio Market Survey Public Radio Listeners Lead Active, Engaged Lives 73% Vote
73% Dine Out Regularly
65% Read Books Regularly
41% Attend Live Performances
47% Participate in Fitness Programs
60% Own Financial Securities
80% Own Computers (66% on-line access)
85% Travel Regularly And KSFR has more college graduates, more high income adult listeners. To reach them, call us.
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Keeping Public Radio alive is important to us all. Community-supported Public Radio stations like KSFR are a creative gathering place for local interests and ideals. They are beacons that beam independent voices and ideas otherwise unheard in tightly controlled, mainstream commercial media. Your dollars go to support the essence of America: Freedom of expression. Diversity of ideas. Your own grass roots community. KSFR is Santa Fe's only Public Radio station.